DISTRIBUTION & REACH

EFFECTIVE MEDIA MIX AND TARGETED REACH

DIRECT DISTRIBUTION

DIRECT MAILINGS

PR & ANNOUNCEMENTS

ADVERTISING

SOCIAL MEDIA

PARTNERS

MEDIA MIX

 

The Outsourcing Journal is promoted and distributed via a unique media mix.

 

Through a combination of our Online Edition, several thousand members in our open groups on LinkedIn, Xing and Twitter, email subscribers, active partners as well as our members we provide a unique mix of distribution channels.

OUTPUT

 

Each special edition enjoys a distribution campaign with an output of approx. 260.000 contacts. Included are:

 

» Contacts via our websites: approx. 165.000

» Contacts via email: approx. 5,000 - 10,000 *

» Contacts via social media: 100,000+

* depending on interest and target group

 

 

 

COVERAGE

 

The Outsourcing Journal and other publications of the German Outsourcing Association reach approx. the following market attendees:

 

» 53% Germany + AT, CH incl. IT organizations interested in ITO/BPO, approx. 20% end-users

» 24% ITO vendors

» 16% BPO vendors

» 20% Consulting

» 7% University / Education

 

GEOGRAPHICAL

 

As a German Association our publication’s focus lies on the German (Austrian and Swiss) ITO & BPO market but with English as our main publishing language our publications, such as the Outsourcing Journal Online and Special Editions have been well received in other European countries and even globally.